01
Pasteles
Recipes, memory and the hands that keep one of Puerto Rico's most loved Christmas traditions alive.
Puerto Rican Christmas • Tampa Bay
1st Annual Coquito y Pasteles Festival™
A Puerto Rican Christmas has a home in Tampa Bay.
The taste of pasteles, the coquito that shows up every December, the music that sparks a parranda, the hands of local makers and the feeling of being among your people. On December 13, Wesley Chapel becomes a little piece of home.
Sunday, December 13, 2026Grand Pavilion at Saddlebrook ResortWesley Chapel, FloridaHours to be confirmed
Coquito y Pasteles Festival™
The site is intentionally configured to use only the locked official logo file. No substitute has been created.
The heart of the festival
Not a generic Latin festival. This is Puerto Rican Christmas.
Coquito y Pasteles Festival™ is built around the things people recognize without needing an explanation: food that takes time, recipes passed from one generation to the next, music that changes the feeling of a house and the joy of finding your people again.
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Coquito
One of the tastes most closely tied to Puerto Rican Christmas, family recipes and December traditions.
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Parranda + Music
Puerto Rican Christmas has a sound. Cultural programming will continue to grow around music and tradition.
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Family + Community
A multigenerational experience for eating, discovering, shopping, talking and celebrating together.
The experience
A Christmas you can taste, hear and share.
The festival is designed with strong cultural peaks on stage and deliberate time to eat, shop, meet artisans and reconnect. The full experience is the headliner.
01
Pasteles
Recipes, memory and the hands that keep one of Puerto Rico's most loved Christmas traditions alive.
02
Coquito
One of the tastes most closely tied to Puerto Rican Christmas, family recipes and December traditions.
03
Parranda + Music
Puerto Rican Christmas has a sound. Cultural programming will continue to grow around music and tradition.
04
Family + Community
A multigenerational experience for eating, discovering, shopping, talking and celebrating together.
Confirmed entertainment
A full orchestra for a celebration that deserves to feel big.
Orchestra Fuego is confirmed for Sunday, December 13. A live 12-piece orchestra, inside a program that will continue adding Puerto Rican cultural expressions.
Orchestra Fuego LIVE
Full 12-piece orchestra
Food + Marketplace + Artisans
Food, craft and products that carry a story.
We are building a curated marketplace around culture, food, Christmas and meaningful gifts. The goal is not to fill tables. It is to gather businesses and makers that make the experience feel coherent, special and culturally grounded.
Pasteles specialists
Puerto Rican / relevant Latin prepared food
Food trucks / trailers
Desserts / bakery / sweets
Coquito / holiday beverages
Coffee / specialty non-alcoholic beverages
Puerto Rican artisan / cultural gifts
Apparel / jewelry / accessories
Beauty / home / fragrance
Professional / local businesses
Verified cultural nonprofits
Tickets
Your Puerto Rican Christmas Sunday starts here.
The date and venue are confirmed. Final public hours, ticket prices, child policy and parking information will be published as soon as they are confirmed. Internal planning recommendations will not be presented as final public facts.
TICKETS COMING SOON
Tickets
The official ticket link will appear here when ticketing is live.
Hours: Hours to be confirmed
VENDORS • Curated marketplace
Vendor applications are open for a curated Puerto Rican Christmas marketplace.
We are looking for vendors whose food, products, craft, gifts, services or community presence make sense inside a Puerto Rican Christmas cultural festival. The goal is a strong, balanced marketplace, not a random collection of booths.
Applications openApply online now
No application feeDo not pay to apply
Approval before paymentFinal fee and space come first
Alcohol details in progressService structure is being finalized with Saddlebrook
Step 1Application
Step 2Review
Step 3Category approval
Step 4Space assignment
Step 5Payment
Before you apply
- Legal business name and public-facing business name
- Contact, mobile number, email, website and social media
- Requested category and booth footprint
- Detailed product list or menu
- Consumer price range
- Booth, product or setup photos
If your operation requires it
- Onsite food preparation details
- Propane, open flame or hot-holding equipment
- Electrical requirements
- Insurance status
- Applicable permits and licenses
- Vehicle or trailer dimensions
Important: Submitting an application does not guarantee acceptance or reserve a space. The marketplace is not first-come, first-served. Only approved applicants receive payment instructions. Placement is determined by production requirements.
What festival fit means
Examples include pasteles, Puerto Rican or relevant Latin prepared food, Christmas desserts, coquito and holiday beverages, coffee, Puerto Rican artisan goods, cultural or holiday gifts, apparel and accessories, home and fragrance products, useful local-business activations, and verified cultural nonprofits. These examples are a guide, not a guarantee of acceptance.
Alcohol and coquito
Alcohol is part of the festival operating plan. Maloof Entertainment and Saddlebrook are currently finalizing exactly how alcoholic beverages, including alcoholic coquito, may be sold, served and by whom. Vendors interested in alcoholic or non-alcoholic coquito or other beverages should indicate that in the application. Final permissions and service requirements will be communicated before any alcohol-related approval or payment.
How is booth placement decided?
Placement is determined by production, guest flow, safety, power, food operations, category balance and overall event needs. A 'best booth' is not guaranteed.
Are attendance or sales guaranteed?
No. Vendor approval provides festival space. It does not guarantee attendance or individual sales.
Start a vendor application
Review the requirements and vendor packet first, then submit one application per business. Give us enough detail to evaluate festival fit, category balance, products or menu, space and operating needs. There is no fee to apply, and no payment is due until you are approved.
Partnerships
A culturally connected audience is already responding.
Sponsorship is managed separately from vendor inventory. Each opportunity moves through Maloof Entertainment review and Saddlebrook approval before becoming a final partnership.
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4,739engagements
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94%views from non-followers
Initial organic campaign snapshot. Views are not an attendance claim.
Inquiry
Maloof Entertainment review
Saddlebrook approval
Final package + benefits
Agreement + payment
Custom partnership opportunities are currently being finalized.
The venue
Puerto Rican Christmas, at a Wesley Chapel resort.
The festival will take place in the Grand Pavilion at Saddlebrook Resort. Wesley Chapel is part of the broader Tampa Bay market, with access from communities across the region.
Any exterior expansion of the festival remains subject to resort confirmation. Final parking and arrival information will be published when confirmed.
Previous Saddlebrook proof
We already know what a strong community night can feel like at this resort.
366recorded guests
On September 19, 2026, a Maloof Entertainment-produced event at Saddlebrook recorded 366 guests. The photo shown here is from that night.
This demonstrates previous production experience at Saddlebrook. It is not a promise or forecast of attendance for Coquito y Pasteles Festival™.
Frequently asked questions
The essentials, without guessing.
When is the festival?
Sunday, December 13, 2026.
Where is it?
Grand Pavilion at Saddlebrook Resort, 5700 Saddlebrook Way, Wesley Chapel, Florida 33543.
Is this event in Tampa?
The event takes place in Wesley Chapel, within the broader Tampa Bay market.
How much are tickets?
Final public ticket pricing is not yet confirmed. It will be published here when finalized.
What are the festival hours?
Final public hours are not yet confirmed. This page will be updated when they are finalized.
Is parking available?
Arrival and parking information will be provided. Final parking cost or policy will not be published until confirmed.
Can I become a vendor?
Yes. Vendors apply first and are reviewed. Applying does not guarantee a space.
Will there be alcohol, and can vendors offer alcoholic coquito?
Alcohol is part of the festival operating plan. Maloof Entertainment and Saddlebrook are currently finalizing how alcoholic beverages, including alcoholic coquito, may be sold, served and by whom. Vendors should indicate their interest in the application. Final permissions and requirements will be confirmed before approval or payment.
Are food trucks accepted?
Applications may be collected. Final operational requirements remain subject to Saddlebrook rules.
Can I become a sponsor?
Yes. Sponsorship inquiries are being accepted, and final participation is subject to Saddlebrook approval.
Is the festival family-oriented?
It is designed as a multigenerational Puerto Rican Christmas cultural experience.
Download center
Festival documents
Vendor Application & Participation Packet
Current vendor process, working category fees, operational requirements, alcohol status and next steps.
DOWNLOAD PDFSponsor Opportunities Packet
Available when the final packet is approved.
Festival Schedule
Published when programming times are confirmed.
Contact
Have a question? Text or call me.
Chris Maloof and Maloof Entertainment LLC are coordinating general, vendor, sponsor, media and entertainment inquiries.