01
Pasteles
Recipes, memory and the hands that keep one of Puerto Rico's most loved Christmas traditions alive.
Puerto Rican Christmas • Tampa Bay
1st Annual Coquito y Pasteles Festival™
A Puerto Rican Christmas has a home in Tampa Bay.
The taste of pasteles, the coquito that shows up every December, the music that sparks a parranda, the hands of local makers and the feeling of being among your people. On December 13, Wesley Chapel becomes a little piece of home.
Sunday, December 13, 202612:00 PM to 6:00 PMGrand Pavilion at Saddlebrook ResortWesley Chapel, Florida
Coquito y Pasteles Festival™
The site is intentionally configured to use only the locked official logo file. No substitute has been created.
The heart of the festival
Not a generic Latin festival. This is Puerto Rican Christmas.
Coquito y Pasteles Festival™ is built around the things people recognize without needing an explanation: food that takes time, recipes passed from one generation to the next, music that changes the feeling of a house and the joy of finding your people again.
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Coquito
One of the tastes most closely tied to Puerto Rican Christmas, family recipes and December traditions.
03
Parranda + Music
Puerto Rican Christmas has a sound. Cultural programming will continue to grow around music and tradition.
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Family + Community
A multigenerational experience for eating, discovering, shopping, talking and celebrating together.
The experience
A Christmas you can taste, hear and share.
The festival is designed with strong cultural peaks on stage and deliberate time to eat, shop, meet artisans and reconnect. The full experience is the headliner.
01
Pasteles
Recipes, memory and the hands that keep one of Puerto Rico's most loved Christmas traditions alive.
02
Coquito
One of the tastes most closely tied to Puerto Rican Christmas, family recipes and December traditions.
03
Parranda + Music
Puerto Rican Christmas has a sound. Cultural programming will continue to grow around music and tradition.
04
Family + Community
A multigenerational experience for eating, discovering, shopping, talking and celebrating together.
Confirmed entertainment
A full orchestra for a celebration that deserves to feel big.
Orchestra Fuego is confirmed for Sunday, December 13. A live 12-piece orchestra, inside a program that will continue adding Puerto Rican cultural expressions.
Orchestra Fuego LIVE
Full 12-piece orchestra
Food + Marketplace + Artisans
Food, craft and products that carry a story.
We are building a curated marketplace around culture, food, Christmas and meaningful gifts. The goal is not to fill tables. It is to gather businesses and makers that make the experience feel coherent, special and culturally grounded.
Pasteles specialists
Puerto Rican / relevant Latin prepared food
Food trucks / trailers
Desserts / bakery / sweets
Non-alcoholic coquito / holiday beverages
Coffee / specialty non-alcoholic beverages
Puerto Rican artisan / cultural gifts
Apparel / jewelry / accessories
Beauty / home / fragrance
Professional / local businesses
Verified cultural nonprofits
Tickets
Your Puerto Rican Christmas Sunday starts here.
Official ticket sales are now live. The festival runs from 12:00 PM to 6:00 PM. Tickets are $10 online and admission at the gate is $15. Children 12 and under receive complimentary admission with a ticketed adult. General guest parking is complimentary.
Official tickets available
Purchase tickets directly through TicketsCandy.
Hours: 12:00 PM to 6:00 PM
Advance online: $10
At the gate: $15
Children 12 and under: complimentary admission with a ticketed adult
General parking: complimentary
GO TO TICKETSCANDYVENDORS • Curated marketplace
Vendor applications are open for a curated Puerto Rican Christmas marketplace.
We are looking for vendors whose food, products, craft, gifts, services or community presence make sense inside a Puerto Rican Christmas cultural festival. The goal is a strong, balanced marketplace, not a random collection of booths.
Applications openApply online now
No application feeDo not pay to apply
Approval before paymentFinal fee and space come first
No vendor alcoholFinal rule: all alcohol service is controlled by Saddlebrook Resort
Step 1Application
Step 2Review
Step 3Category approval
Step 4Space assignment
Step 5Payment
Before you apply
- Legal business name and public-facing business name
- Contact, mobile number, email, website and social media
- Requested category and booth footprint
- Detailed product list or menu
- Consumer price range
- Booth, product or setup photos
If your operation requires it
- Onsite food preparation details
- Propane, open flame or hot-holding equipment
- Electrical requirements
- Insurance status
- Applicable permits and licenses
- Vehicle or trailer dimensions
Important: Submitting an application does not guarantee acceptance or reserve a space. The marketplace is not first-come, first-served. Only approved applicants receive payment instructions. Placement is determined by production requirements.
What festival fit means
Examples include pasteles, Puerto Rican or relevant Latin prepared food, Christmas desserts, non-alcoholic coquito and holiday beverages, coffee, Puerto Rican artisan goods, cultural or holiday gifts, apparel and accessories, home and fragrance products, useful local-business activations, and verified cultural nonprofits. These examples are a guide, not a guarantee of acceptance.
Alcohol and coquito
This rule is final: vendors may not sell, serve, sample, distribute, give away or otherwise provide alcohol, including alcoholic coquito. Every beverage a vendor sells or provides must be non-alcoholic. Vendors may apply to offer non-alcoholic coquito, subject to product and operational approval. Any alcohol service available at the festival is controlled by Saddlebrook Resort under its liquor license.
How is booth placement decided?
Placement is determined by production, guest flow, safety, power, food operations, category balance and overall event needs. A 'best booth' is not guaranteed.
Are attendance or sales guaranteed?
No. Vendor approval provides festival space. It does not guarantee attendance or individual sales.
Start a vendor application
Review the bilingual vendor packet and final alcohol policy first, then submit one application per business. Give us enough detail to evaluate festival fit, category balance, products or menu, space and operating needs. There is no fee to apply, and no payment is due until you are approved. If you sell beverages, list each one clearly: every vendor-provided beverage must be non-alcoholic.
Partnerships
A culturally connected audience is already responding.
Sponsorship is managed separately from vendor inventory. Each opportunity moves through Maloof Entertainment review and Saddlebrook approval before becoming a final partnership.
238,598views
11,825engagements
8.6Kclicks
94%views from non-followers
First 8 days. First 2 launch posts. Organic campaign snapshot updated October 5, 2026. Views are not an attendance claim.
Audience profile: More than 70% of the current promotional audience is women.
Choose a level
Maloof Entertainment review
Saddlebrook approval
Agreement + payment
Benefits go live
Local sponsorships are available now at $250, $500 and $1,000, with custom partnerships available by request.
The venue
Puerto Rican Christmas, at a Wesley Chapel resort.
The festival will take place in the Grand Pavilion at Saddlebrook Resort. Wesley Chapel is part of the broader Tampa Bay market, with access from communities across the region.
Any exterior expansion of the festival remains subject to resort confirmation. Final parking and arrival information will be published when confirmed.
Previous Saddlebrook proof
We already know what a strong community night can feel like at this resort.
366recorded guests
On September 19, 2026, a Maloof Entertainment-produced event at Saddlebrook recorded 366 guests. The photo shown here is from that night.
This demonstrates previous production experience at Saddlebrook. It is not a promise or forecast of attendance for Coquito y Pasteles Festival™.
Frequently asked questions
The essentials, without guessing.
When is the festival?
Sunday, December 13, 2026.
Where is it?
Grand Pavilion at Saddlebrook Resort, 5700 Saddlebrook Way, Wesley Chapel, Florida 33543.
Is this event in Tampa?
The event takes place in Wesley Chapel, within the broader Tampa Bay market.
How much are tickets?
Tickets are $10 online and admission at the gate is $15. Buy official tickets on TicketsCandy.
What are the festival hours?
Public festival hours are confirmed: 12:00 PM to 6:00 PM on Sunday, December 13, 2026.
Is parking available?
Yes. General guest parking is complimentary. Vendor arrival and operational parking instructions will be provided separately to approved vendors.
Can I become a vendor?
Yes. Vendors apply first and are reviewed. Applying does not guarantee a space. Download the bilingual vendor packet and complete the online application on this page.
What is the child admission policy?
Children 12 and under receive complimentary admission with a ticketed adult.
Will there be alcohol, and can vendors offer alcoholic coquito?
The festival may have alcohol available through Saddlebrook Resort. Vendors may not sell, serve, sample, distribute, give away or otherwise provide alcohol, including alcoholic coquito. Vendors may apply to offer non-alcoholic coquito, subject to approval. The vendor alcohol policy is final.
Are food trucks accepted?
Applications may be collected. Final operational requirements remain subject to Saddlebrook rules.
Can I become a sponsor?
Yes. Local sponsorship levels are available now at $250, $500 and $1,000, with custom partnerships by request. Final participation and any on-site activation remain subject to Saddlebrook approval. Download the sponsor packet for current benefits and terms.
Is the festival family-oriented?
It is designed as a multigenerational Puerto Rican Christmas cultural experience.
Download center
Festival documents
Bilingual Vendor Application & Participation Packet
Confirmed 12:00 PM to 6:00 PM public hours, current working fees, operational requirements, the final no-vendor-alcohol policy and next steps.
DOWNLOAD BILINGUAL PDFBilingual Sponsor Opportunities Packet
Current local sponsorship levels, campaign proof, benefits, approval terms and contact information.
DOWNLOAD SPONSOR PDFFestival Schedule
Published when programming times are confirmed.
Contact
Have a question? Text or call me.
Chris Maloof and Maloof Entertainment LLC are coordinating general, vendor, sponsor, media and entertainment inquiries.