Official Press + Sponsor Resource

Media Kit

Approved festival language, campaign response, producer background, Saddlebrook information, downloadable logos and photography, vendor information, the current press release and sponsor opportunities packet.

Approved festival language

Festival descriptions

100 words

Short Festival Description

Coquito y Pasteles Festival™ is a Puerto Rican Christmas cultural festival created by Maloof Entertainment LLC and coming to the Grand Pavilion at Saddlebrook Resort in Wesley Chapel, Florida, on Sunday, December 13, 2026. Built around Navidad boricua, the festival celebrates the foods, music, traditions, artisans and community connections that make the season feel like home. Guests can expect pasteles, coquito, Puerto Rican food, holiday shopping, cultural programming and live music, with Orchestra Fuego, a full 12-piece orchestra, confirmed. The experience is designed as a warm, multigenerational gathering for Tampa Bay’s Puerto Rican community and everyone who appreciates the culture.

250 words

Extended Festival Description

Coquito y Pasteles Festival™ is a Puerto Rican Christmas cultural festival produced by Maloof Entertainment LLC and scheduled for Sunday, December 13, 2026, at the Grand Pavilion at Saddlebrook Resort in Wesley Chapel, Florida. The event is being built around the emotional center of Navidad boricua: home, family, recipes passed through generations, coquito, pasteles, parrandas, Puerto Rican music, artisans, community and holiday tradition.

Rather than operating as a generic food festival or vendor fair, Coquito y Pasteles Festival™ is designed as a curated cultural experience. Guests will be able to explore Puerto Rican food, holiday desserts, artisan and cultural products, meaningful gifts and community organizations while enjoying live music and additional cultural programming. Orchestra Fuego, a full 12-piece orchestra, is confirmed to perform. Additional Puerto Rican cultural programming is being developed and will be announced as it is confirmed.

The festival’s programming philosophy intentionally creates cultural peaks while leaving room between performances for guests to eat, shop, socialize and spend time with family and friends. Vendor participation is curated for relevance, quality, category balance and operational readiness, with applications reviewed before approval and payment.

In the first eight days after the September 27 public announcement, the first two organic launch posts generated 238,598 views, 11,825 engagements and 8.6K clicks, with 94% of views coming from non-followers. These figures reflect digital campaign response and are not an attendance claim. The festival is intended to serve Puerto Rican families across Tampa Bay while welcoming anyone who genuinely appreciates Puerto Rican culture, food, music and Christmas traditions. Official tickets are now on sale through TicketsCandy for $10 online, with $15 admission at the gate. Additional programming announcements will be released through official festival channels as each element is confirmed.

Early organic campaign response

Two launch posts. Eight days. Strong response beyond the existing audience.

Current snapshot as of October 5, 2026. These figures measure digital campaign response and should not be represented as attendance.

238,598views
11,825engagements
8.6Kclicks
94%views from non-followers

Scope: the first two organic launch posts following the September 27 festival announcement. The venue-reveal creative followed on September 29. Audience profile: more than 70% of the current promotional audience is women.

Producer

Chris Maloof

Chris Maloof is the founder of Maloof Entertainment LLC and a Tampa Bay event producer, promoter, professional MC, entertainment programmer, talent coordinator and venue-growth partner. Across 16 years, he has produced or managed more than 1,500 events, developed recurring entertainment concepts, built substantial social audiences and helped venues turn programming into measurable guest traffic and community. His work spans event development, talent coordination, hosting, marketing strategy, ticketing, sponsorship development and event-night execution. Coquito y Pasteles Festival™ brings those disciplines together around a cultural property designed to celebrate Puerto Rican Christmas traditions with care, professionalism and room to grow into an annual Tampa Bay tradition.

Producer: Maloof Entertainment LLC

Venue

Saddlebrook Resort

Saddlebrook Resort is located at 5700 Saddlebrook Way in Wesley Chapel, Florida. The resort describes itself as an award-winning 480-acre destination built around a pedestrian-focused Walking Village surrounded by lagoons, cypress trees and Florida landscaping. Coquito y Pasteles Festival™ is confirmed for the Grand Pavilion at Saddlebrook Resort on Sunday, December 13, 2026, from 12:00 PM to 6:00 PM. General guest parking is complimentary. Vendor arrival, load-in and operational parking instructions are separate and will be communicated to approved vendors.

Festival location:
Grand Pavilion at Saddlebrook Resort
5700 Saddlebrook Way
Wesley Chapel, FL 33543

Downloadable assets

Logos + photography

These files are supplied for coverage, listings, editorial reference and approved sponsor discussions. Preserve logos exactly as provided.

Festival logo

Festival Logo

Exact locked official Coquito y Pasteles Festival™ logo.

Maloof Entertainment logo

Maloof Entertainment Logo

Producer logo supplied by Maloof Entertainment.

Orchestra Fuego 12-piece band

Orchestra Fuego

Confirmed 12-piece orchestra for December 13, 2026.

Crowd at Saddlebrook on September 19, 2026

Previous Saddlebrook Crowd

Photo from the September 19, 2026 Maloof Entertainment event at Saddlebrook Resort.

September 19 attendance record
366 guestsProducer-recorded final attendance at a previous Maloof Entertainment event at Saddlebrook Resort on September 19, 2026.

The accompanying crowd photograph is from that event. This prior result demonstrates experience producing at Saddlebrook and should not be represented as a forecast or guarantee for Coquito y Pasteles Festival™.

Current public status

Ticket + vendor information

Public hours: 12:00 PM to 6:00 PM on Sunday, December 13, 2026.

Ticket pricing: $10 online and $15 at the gate. Children 12 and under receive complimentary admission with a ticketed adult. General guest parking is complimentary. Official tickets are live on TicketsCandy.

Vendor applications: Open. The marketplace is curated, not first-come, first-served. Vendors are reviewed for festival fit, quality, category balance and operational readiness. There is no application fee, and only approved vendors receive payment instructions.

Final vendor alcohol policy: Vendors may not sell, serve, sample, distribute, give away or otherwise provide alcohol, including alcoholic coquito. Every beverage a vendor sells or provides must be non-alcoholic. Vendors may apply to offer non-alcoholic coquito, subject to approval. Any alcohol service available at the event is controlled by Saddlebrook Resort under its liquor license.

Documents

Press + sponsor resources

Available

Press Release

Current festival announcement using confirmed public facts.

Download PDF
Available

Sponsor Opportunities

Local sponsorship levels are available now at $250, $500 and $1,000, with custom partnerships by request. Final participation and on-site activation remain subject to Saddlebrook approval.

Download Sponsor PacketRequest Information